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MTVU at Steve Wildsmith

Steve Wildsmith

A cross between Rolling Stone, Soldier of Fortune and the Oxford American

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I want my WUTK on my MTV …

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WUTKrockWho knew MTV is still in the business of promoting music?

Personally, I thought reality shows killed the video star on that cable channel years ago, but not so fast: MTVU, a division of Viacom’s MTV family of networks, is a 24-hour TV channel available on more than 750 college and university campuses across the country, as well as on several digital cable packages. So when MTVU decided to spotlight WUTK-FM, 90.3 “The Rock,” it’s a pretty big deal.

The cable channel contacted WUTK a few months back, informing management that WUTK is “one of the 10 most listened-to college radio stations in American,” according to MTV’s research. MTVU wanted to feature WUTK in a new segment, “College Radio Countdown,” and did so last week. As part of its time in the limelight, the WUTK staff picked 10 national artists getting regularly requested on The Rock (Carolina Chocolate Drops, Cloud Nothings, SBTRKT, Clap Your Hands Say Yeah, Jack White, Of Monsters and Men, Doomtree, Cage the Elephant); in addition, Rock staffers were asked to submit five non-MTV playlist videos.

Being the huge supporter of local music the station happens to be, they of course went Knoxville-centric for their picks, submitting videos by East Tennessee artists LiL iFFy, The Theorizt, Senryu, The Black Cadillacs and Moon Taxi (a Nashville band with Knoxville ties through its keyboard player).

Congrats, WUTK. You can see the station’s segment on “College Radio Countdown” here, and you can browse MTVU’s Tumblr account here to see those local videos.

Written by wildsmith

September 10th, 2012 at 11:08 am